Alcon, the global leader in eye care, makes advanced technology lens replacements for cataract patients. The lenses can help correct astigmatism at the time of cataract surgery. However, many surgeons were not implanting these lenses for people with mild astigmatism, thinking that patients can just wear glasses instead.
Alcon asked us to develop this board game to show surgeons and staff what it’s like to live with even a mild amount of astigmatism. Each participant wear glasses that induce astigmatism, then must perform various challenges that show them just how difficult it can be. This is my first, and only, board game I’ve ever developed, and it was a lot more fun than I thought.
With today’s cataract surgery, patients can choose replacement lenses that can also cure their astigmatism or presbyopia corrected at the time of surgery. To get the word out, Alcon launched their first DTC campaign. These print ads drove to a content-rich educational website, where patients could order or download a Patient Information Kit. The “Not Your Mother’s Cataract Surgery” was so popular that the New York Times covered it.
