TearCare® Direct Mail Campaign
TearCare® is the world’s first blink-assisted device that applies heat to the eyelids to remove blockage associated with Meibomian Gland Dysfunction. It’s a wearable, blink-assisted design that offers a universal fit across various patient lid anatomies and delivers consistent thermal energy to prepare meibum for clearance by an ECP.

I designed a dimensional direct mail experience that brought the product story to life. Opening the package revealed the TearCare device, while an interactive pull-out exposed multiple patient types behind it—visually reinforcing the message that one flexible design fits a wide variety of eyelid anatomies. The tactile experience made a complex product benefit simple, memorable, and engaging.

The company sought to change reimbursement policies and broaden access to care by raising awareness of the situation.