Healthcare inequity is perhaps the most pressing social issue facing the medical community today. To help combat unequal access to care, and make up screening ground lost to COVID-19, Moncrief Cancer Institute partnered with Schaefer to help encourage underserved and uninsured members of the community to sign up for a free cancer screening.
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How humanizing a “free screening” offer helped a client achieve 95% of their 3-year goal — in just 8 months.
Moncrief Cancer Institute
Visit Schaefer Advertising for the full case study.
https://schaeferadvertising.com/overcoming-obstacles-with-an-emotional-appeal/