A breakthrough campaign around a simple insight — interventional radiologists need to get in, out and achieve a clean sample for accurate analysis. Minimal disruption, maximum confidence is the goal.
While a feature-heavy product-selling message was table stakes in this market, no one had really tapped into what a device really delivered — confidence that comes from a better sample.
![](https://carbon-media.accelerator.net/0000000dGAU/cLEhhb6N4FgbNSpkOSNJx9;page(1)/background(fff)/960x621.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/0000000dGAU/cLEhhb6N4FgbNSpkOSNJx9;page(2)/background(fff)/960x621.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/0000000dGAU/cLEhhb6N4FgbNSpkOSNJx9;page(3)/background(fff)/960x621.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/0000000dGAU/cLEhhb6N4FgbNSpkOSNJx9;page(4)/background(fff)/960x621.jpeg?auto=webp)
The path to greater brand awareness begins with “better” messaging.
Argon Biopsy
Visit Schaefer Advertising for the full case study.
https://schaeferadvertising.com/the-path-to-greater-brand-awareness-begins-with-better-messaging/