TearLab had a long history in the ophthalmology space and found itself at a crossroads: It had established a reputation as a leader in osmolarity testing, but planned to expand into the broader realm of corneal health. It made a bold decision to rebrand from the foundation up – including changing its name.
![](https://carbon-media.accelerator.net/0000000dGAU/8rm4bEJyxWVb2ldJ7pL74G;960x617.png?auto=webp)
![](https://carbon-media.accelerator.net/0000000dGAU/lPqL56qWb9AbOxYvoCRn5z;960x639.png?auto=webp)
![](https://carbon-media.accelerator.net/0000000dGAU/6fSYOOhyPdoei7RQ8q9NI6;960x540.png?auto=webp)
Trukera Medical
To read the full case study visit Schaefer Advertising at https://schaeferadvertising.com/helping-a-corneal-health-company-rebrand-its-new-vision/