Within the eyecare industry, the idea of interventional glaucoma treatment has been categorized as an elusive myth for years. ViaLase developed a game-changing system designed to leverage two proven technologies to create a new, non-invasive approach to glaucoma. When this new system is approved by regulatory agencies, the myth will finally become a reality. Therefore, my Schaefer Advertising client needed a campaign that would create attention and support a successful launch of the new concept.
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![](https://carbon-media.accelerator.net/0000000dGAU/3UqZmI041APbstbQThEUFc;960x685.jpeg?auto=webp)
ViaLase
To read the full case study visit Schaefer Advertising at https://schaeferadvertising.com/helping-a-new-brand-bring-an-industry-rumor-to-life/