We worked with Menninger Clinic, a nationally ranked mental health facility, to shift their focus from a patient-facing campaign to targeting healthcare professionals. With the clinic's complex service offerings, we aimed to clearly differentiate Menninger and communicate its value to mental health providers. Our team developed streamlined messaging and a strategic, multi-channel media plan to reach the right audience. The campaign quickly exceeded all goals, including over 24,000 landing page visits and a 5.44% click-through rate. You can explore the full case study on the Schaefer website.
To read the full case study visit Schaefer Advertising at: https://schaeferadvertising.com/generating-top-of-mind-awareness-for-a-mental-health-leader/